What is Social Media Reputation Management?
First things first, we need to understand what social media reputation management is all about and why it matters. It can be described as building and monitoring your presence on social media in order to improve brand sentiment.
There are a few perks of managing your social media reputation. The least of which is an enhanced image of your brand on social networks. It’s also a good way for other people to learn about you.
You can even leverage social media to set yourself apart from the competition by directly interacting with your followers. Further, good social media management often results in higher rankings on search engines.
Finally, it’s also a great place to source instant and insightful feedback about your brand.
By taking into account what people are saying about you online, you can improve your social media presence. Social media reputation management is a constant cycle – seeking feedback and making improvements based on it.